Video by Ashley Nickle

NEW ORLEANS — When Rouses Markets put a post on Facebook that its Tchoupitoulas Street had avocados for 3/25 cents, the word spread quickly among shoppers in the area.

Many people came to the store specifically to take advantage of the promotion. Rouses priced the fruit at 3/$1, and then shoppers received Avocados From Mexico coupons for 75 cents off. An enthusiastic, frequently dancing avocado mascot delivered the coupons to shoppers.

We spoke on video with five customers who were selecting avocados from the display about whether they indeed came in specifically for avocados, how they heard about the promotion, what they thought of the price, and how much fruit they planned to buy.


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