Northgate Gonzalez Market in San Diego

SAN DIEGO, Calif. — This Northgate Gonzalez Market featured big, colorful displays of items popular among Hispanic shoppers.

Clear, attractive signage included country-of-origin information along with price.

I loved the messaging next to the fresh herbs section. The note was in Spanish, and the gist of the intro was this: "Here at Northgate Market, we make it a point to offer the best selection of fresh herbs." The retailer then listed a few of the specific items it hoped would make shoppers fans of its selection.

For more store checks, see our video section. Enjoy!


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