Packer Insight - Kroger and Home Chef

Staff writer Ashley Nickle and Produce Retailer editor Pamela Riemenschneider discuss what Kroger's acquisition of Home Chef tells us about the current state of meal kits.

Kroger had previously been building an in-house meal kit brand, Prep+Pared, and had those products available in more than 500 stores. The company describes Home Chef as a complement to its existing offering.

In the video, Pamela addresses questions including how those brands might coexist, whether meal kits will remain in the subscription space or continue to move into retail, and how popular meal kits actually are.

For more details on the transaction itself, check out Pamela's story on ProduceRetailer.com. 

And check out this blog post for more on retailers' struggles with in-house meal kits. 

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