By now, you should have received a copy of The Packer’s Fresh Trends 2018 publication. It’s a valuable resource for knowing your consumer, their preferences and their purchase habits when it comes to fresh fruits and vegetables.
The print publication is a valuable tool we use often here at Produce Retailer magazine to analyze fresh produce item-by-item, but I’m also fortunate enough to get my hands on the full data set to elaborate a little more on the mind of the consumer when it comes to WHERE they shop and why.
This year, we asked respondents about hot topics like grocery pick-up and delivery, local produce and more. E-commerce is a hot topic right now. Take a look at what our Fresh Trends respondents had to say about ordering online from their supermarket, and from online grocers.