Products from Kroger’s natural and organic brand Simple Truth are now being sold in all 39 locations of Lucky’s Market.
The selection includes fresh produce. Kroger and Lucky’s Market have had a partnership agreement since 2016, and Lucky’s Market started offering Simple Truth items in some of its stores earlier this year, according to a news release.
“Simple Truth products have been sold in more than 20 Lucky’s locations throughout Florida and Georgia this past year, and we have seen a very positive response from our customers about how high-quality, tasty and clean these products are,” Lucky’s Market president Chris Darling said in the release. “It was a natural choice to add Simple Truth products to the shelves of all our stores to further our mission of making more healthful foods more affordable and accessible to more people.
“We know our customers want an easy way to find top-quality, delicious, natural and organic products, and Simple Truth products offer many more options in this area,” Darling said.
Along with carrying Simple Truth, Lucky’s will continue to offer its own private-label brand. It uses 10% of the profits from those items to give back to the communities its stores serve.