Produce Retailer of the Year 2018

(Photo by Erika Fontana)

For our feature on Produce Retailer of the Year Mike Orf, the group vice president of produce purchasing for Hy-Vee stores, we toured the company's brand new HealthMarket format in West Des Moines, Iowa.

As the name suggests, the store is focused on health — attached to an Orangetheory fitness center — and is heavy on fresh produce, including plenty of local offerings, and a massive selection of healthy prepared snacks and meals.

Mike talks about the different elements of the store in this video. For more on Mike and his selection as Produce Retailer of the Year, check out our feature article on him here.


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