NEW ORLEANS — Rouses Markets debuted the world's largest avocado display Dec. 4 as part of its chainwide Avocado Fest promotion, and the event brought in lots of sales and lots of local media attention.

Between the giant display; an Avocados From Mexico coupon that brought prices to 3/25 cents; extensive sampling in partnership with the meat, deli, seafood and other departments; and a dancing avocado mascot, Rouses delivered a memorable event for shoppers.

Director of produce Rob Ybarra spoke with Produce Retailer about the event and how it came together.

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