ORLANDO, Fla. — I visited this Whole Foods location while in town for the Produce Marketing Association's Fresh Summit. 

The signage in this store was impressive to me, with so much research and feedback indicating that shoppers want to know more about their food. Whole Foods had signs about organic integrity and produce waxes, signs about the attributes of different varieties of bananas and squash, and of course a sign advertising delivery via Amazon. 

The presentation was also just nice overall, with a good presence for specialty items, including a sizable display of blood oranges and rambutans. 

Check out our news feed for more store checks — I visited six while in Orlando!


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