Store Check Junkie - Fry's Food in Scottsdale, Ariz.

SCOTTSDALE, Ariz. — I visited this Fry's Marketplace store while in town for a media event about Kroger's new OptUp app, which the company believes will be instrumental in changing the way America eats. 

Some of the elements of this store that stood out to me were the featuring of local growers, the presence of meal kits, the prevalence of Kroger brand options in produce, and the placement of mandarins.

Regarding that last item, mandarins are one of the fastest-growing items in produce, according to the latest FreshFacts on Retail report by the United Fresh Produce Association, and this store was displaying them in five places. 

Check out the Videos page for more store checks, and keep an eye out this week for an article on Kroger's vision for the OptUp app, which it expects will play a big role in shopper experience going forward.


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