Anne-Marie Roerink, principal of 210 Analytics, joins Produce Retailer editor Ashley Nickle to discuss what she's heard from consumers about why they buy organic food — or why they don't buy organic food.

Roerink has presented data on shopper attitudes about organic, but she's also spoken one-on-one with people she meets throughout her travels. These video interviews give a different level of insight into the thought process around the purchase.

She found that price remains a barrier to people buying organic, but there were other reasons that folks cited also. Take a listen to the discussion and then the video interviews with a number of consumers.

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