Produce Trends Focus - Rob Ybarra with Coborn's

Editor's note: This conversation first aired during The Packer's Fresh Trends Webinar on June 28. To inquire about the full webinar, reach out to Joelle Stephens at

Rob Ybarra, director of produce for Coborn's, joined editor Ashley Nickle to talk about industry trends from local produce to e-commerce to organics.

Ybarra also discussed how the company uses social media to connect with shoppers, whether he sees regional differences in what products are popular, and which fruits and vegetables have been climbing the charts in recent years.

For more insight from Ybarra, check out these previous conversations.


Produce Trends Focus — Scott Bennett with Jewel-Osco

Produce Trends Focus — Kevin Byers with PCC Community Markets


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