Produce Perspective - Rob Ybarra on store-level training

Rob Ybarra, director of produce and floral for Coborn's, joins editor Ashley Nickle to talk about training for store-level produce department employees.

Ybarra talks about how Coborn's has gotten the company's human resources team involved in developing a framework to train produce employees to engage more — and more effectively — with shoppers.

Ybarra also gives perspective on what produce managers, store directors and others can do to boost retention and create a positive culture for employees.

Learn about Ybarra's background in the industry and philosophy in produce here.


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