The Packer's retail editor Ashley Nickle and copy editor and designer Amelia Freidline dive into Fresh Trends data for watermelons in the latest episode of Millennials Eat.
Among consumers surveyed for Fresh Trends, 53% bought watermelon in the last 12 months. Households with an income $50,000-$100,000 were even more likely to have purchased the summer fruit, at 60%.
In addition to reviewing the data, Ashley and Amelia try out a particular preparation of watermelon — one about which Amelia recently wrote a column as well.
How do you eat your watermelon?