Walmart will showcase its grocery pickup as “out-of-this-world convenient” in its first ever Super Bowl commercial.
The company has been making a strong marketing push for the service as it becomes more widely available. Grocery pickup is now an option at more than 3,000 Walmart stores.
The retailer’s Super Bowl ad features characters from a dozen TV shows and movies, from Bill & Ted’s Excellent Adventure to Men to Black to Star Wars and Star Trek. Flash Gordon and Buzz Lightyear also make appearances. Arrival, Blade Runner, Guardians of the Galaxy, The Lego Movie and Mars Attacks are also referenced.
Leading up to the game, Walmart will be using the characters in advertising on social media and in stores, encouraging them to use its grocery pickup service ahead of the Super Bowl.