Graphic: Google Trends shows search interest for "celery" and "celery juice" is still high. Video: Ashley and Amelia tried out the trend themselves for an episode of Millennials Eat.
Consumers continue to hop aboard the celery juice bandwagon — even as experts dispute claims that the DIY beverage will cure all kinds of maladies.
On Feb. 12, nearly 90,000 Instagram posts included the #celeryjuice hashtag, and the top 10 YouTube videos with “celery juice” in the title had more than 4.2 million views combined.
Anthony William, a social media influencer known as the Medical Medium, has been promoting celery juice extensively, with celebrities including Gwyneth Paltrow, Robert De Niro, Pharrell Williams and Jenna Dewan following his lead.
Many consumer-facing publications have featured the trend recently:
- Jan. 15 — How to Make Perfectly Smooth Celery Juice in a Blender (Health)
- Jan. 24 — 6 Kitchen Tools for Making Healthy Celery Juice at Home in Just Minutes (Real Simple)
- Jan. 29 — This Is Why Everyone Is Drinking Celery Juice Right Now (Marie Claire)
- Jan. 30 — Celebs & Celery! The New Health Craze You’ve Got To Get Onto (E! Online)
- Feb. 8 — How to Store Your Celery (Popsugar)
Not all the coverage has been so rosy, however.
- Jan. 17 — Celery Juice “Benefits” Are Total BS, According to Nutrition Science (Good Housekeeping)
- Jan. 16 — Experts weigh in on celery juice diet craze: ‘It’s an elaborate lie’ (Fox News)
- Jan. 25 — Surprise: Celery Juice Will Not Cure All of Your Health Issues (Self)
All the attention has certainly made consumers curious, with Google search interest indicating that search interest has spike lately for both the terms “celery” and “celery juice.”
How can you take advantage of this trend in stores? We made some suggestions in our last report on the topic.