Fresh could be a bigger opportunity than you think.

A new report from Chicago-based Nielsen explores the opportunities presented by fresh, perishables and e-commerce.

The June 2018 Total Food View analyzed, for the first time, both UPC and random weight data for a look at in-store competition and potential.

Fresh foods are driving nearly 50% of dollar growth with $177 billion in sales across all fast-moving consumer goods, the report said.

Among the report’s key findings, e-commerce and snacking were a big focus.

E-commerce within grocery continues to mature, with online food and beverage sales accounting for 13% of the overall volume online, the report said.

Snack-size fresh produce sales are lagging behind.  

Fresh-cut produce portioned for snacking declined by nearly 2% in dollars and 6% in units over the past year, while salty snacks grew nearly $1 billion year-over-year. Marketers are taking advantage of consumer trends, with 35% of those salty snacks labeled “clean,” to health-conscious consumers.

Leave your comment