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This is one of the most eagerly-anticipated store openings of my life. I grew up in the Midwest, and have been impatient for Batavia, Ill.-based Aldi to finally make its way down Interstate 35.

I, and my Central Texas transplants from the Midwest, rejoiced when the new store opened – on my birthday – in early November.

I chose this Aldi location because it represents what the hard discounter is doing in the U.S.: rapid expansion, focus on fresh, and a clean new look. 

 

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