Kroger has announced that Forest Park, Ga., will be the location of its third automated online order fulfillment center.

“The new facility will provide Kroger the ability to bring customers across the coverage area fresher food faster than ever before,” Tim Brown, president of Kroger’s Atlanta division, said in a news release. “I’m thrilled the Atlanta market was selected as one of the 20 (customer fulfillment center) sites.”

In the release, Kroger described the center as a $55 million investment. The company is building the centers in partnership with Ocado.

Luke Jensen, CEO of Ocado Solutions, said the facility will “transform the e-commerce experience for customers in the region.”

“In a fast-developing landscape for grocery retail, Kroger’s determination to continue delivering the best experience for its customers, online as in stores, is unparalleled,” Jensen said.

The Georgia facility will be 375,000 square feet, per the release. Kroger will break ground on it later this year, and it is expected to be operational in 2021.

Monroe, Ohio, and Groveland, Fla., are the locations for the first two automated fulfillment centers.

Kroger broke ground on the Ohio facility in June and also plans to break ground on the Florida facility this year.


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