The three-dimensional tree is designed to help retailers increase apple display sets while using high-graphic shipping cartons or a Stemilt pop-up merchandising bin, according to a news release.
The display will help retailers promote multiple varieties of apples at once and can help merchandising during March’s National Nutrition Month, Earth Day on April 22, and Family Wellness Month in May.
“We’re big supporters of PBH’s strategic transformation and the new Have a Plant call-to-action,” Brianna Shales, Stemilt senior marketing manager, said in the release. “The tree display features a variety of apples and colors so that retailers can define their own product mix as part of their springtime apple promotions.”
This spring, the foundation will work with Stemilt to highlight apples beyond the point-of-sale to PBH’s more than 1 million active members of social media audience.
“This is exactly how we envisioned PBH members utilizing the new digital and social ecosystem to bring promotions to life beyond the walls of the retailer,” Katie Toulouse, Produce for Better Health Foundation’s marketing and communications director, said in the release.