ShopRite Supermarkets Inc.'s Kids Club is expanding. 

The Keasbey, N.J.-based member of Wakefern Food Corp. allows kids 12 and under to join its Kids Club at service desks in-store. Members receive a “Kids Club Card” which they can take to the produce department to receive their complimentary banana, clementine or apple while shopping with a parent or guardian.

The program was introduced at four stores this summer, and variations are currently available at "several dozen" stores in ShopRite's six-state area, according to a news release. 

“We are proud to announce the expansion of the Kids Club program to all of our stores,” said Brett Wing, president and chief operating officer of ShopRite, in a statement. “We take great pride in our commitment to providing health and wellness education, encouragement and inspiration within the community, along with the importance of teaching good nutrition habits at an early age.”

ShopRite joins a number of regional and national retailers that have “gone official” with fruit samples for kids, including Austin, Texas-based Whole Foods Market Inc., West Sacramento, Calif.-based Raley’s Family of Fine Stores and Downers Grove, Ill.-based Fresh Thyme Farmers Market.

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