The new line from Raley's includes a number of different types of kits and different options within each tier. (Photo from Raley's)


Raley’s has launched a tiered line of meal kit products that range from vegetable sides to individual meal components to more standard meal kits.

The recipes were designed by Raley’s culinary innovation manager and chef Evelyn Miliate, and recipes will change quarterly, according to a news release.

The company created the meal kit line in response to Nielsen data that indicates 70% of shoppers want to try new recipes and new foods and 50% of people want to buy individual components and build the meal on their own.

“We want to be the destination for our customers looking for a healthy, home-cooked meal,” Miliate said in the release. “Fresh Kits are an affordable solution to dinner that customers can trust. The kits include high-quality ingredients and offer great variety so your family doesn’t get bored with the same recipes.”

Raley’s full meal kits serve 2-4 people and are priced at $16.99 to $19.99, with options including vegetarian curry, chicken with red wine sauce, chicken tarragon, butter chicken, steak with peppercorn sauce, and salmon with cilantro yogurt sauce.

Quick kits, which have components designed to be paired with a rotisserie chicken, are $14.99. Recipes in that collection include sage butter gnocchi, mole enchiladas and Greek-style pasta. Those recipes serve four people, per the release.

The four steamable side options are broccoli parmesan, green beans with parmesan, Mexican-style vegetables and Italian-style vegetables. For the build-your-own option, individual components range in price from $3.99 to $4.99, and that line includes eight vegetables, eight whole grains and starches, nine sauces, and meat prepared by an in-house butcher.

 

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