Plant-based meal kit company Purple Carrot now offers users three meal plans of recipes from which to choose: Quick & Easy, High Protein and Chef’s Choice.

Customers can pick recipes from among the various plans to make up the selection of three meals they will receive in a given week.

“Since I launched Purple Carrot four years ago, the trend to incorporate plant-based eating has grown tremendously,” founder and CEO Andy Levitt said in a news release. “We’re proud to play an important role in helping people become the best versions of themselves through the food choices they make, and by now adding choice for our subscribers, it’s going to be even easier to eat delicious plant-based meals every week.”

The service costs $72 a week, during which time the user receives three two-serving meals.

Purple Carrot recently received a $4 million equity investment from Fresh Del Monte Produce, which has been working for several years to diversify its product lineup.

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