New Produce for Kids campaign signage has made its debut in Publix produce departments.

The campaign promotes healthier eating and produce consumption and raises money for Feeding America food banks. Publix and Produce for Kids have been working together for 17 years.

One element of the in-store Produce for Kids presence will be wraps on RealSweet Vidalia onion bins from Shuman Farms. The wraps will point shoppers to produceforkids.com/publix, where they can find recipes using the products from Shuman and other sponsoring produce companies.

“We value our ongoing Publix partnership and wanted to enhance visibility to shoppers this year through redesigned signage and the implementation of our new RealSweet bin wraps,” John Shuman, founder of Produce for Kids and president of Reidsville, Ga.-based Shuman Farms, said in a news release. “The produce brands who participate in this promotion have a lot to be proud of knowing the $3.2 million impact made in Publix communities over the years.”

Another element of the campaign will be an event June 8 at the Publix Aprons Cooking School in Jacksonville, Fla. Families can attend to make a fruit tartlet and receive coupons, recipes and promotional items from sponsoring produce companies.

The Publix Produce for Kids campaign is supported by CMI Orchards, Coast Tropical, Del Monte Foods, Driscoll’s, Fresh Express, Lakeside Produce, Maries, Mastronardi Produce, Mission Produce, Shuman Farms and The Wonderful Co.

“At Publix, we want to help our customers meet their health and wellness goals by offering a wide variety of produce and meal solutions in our stores,” Maria Brous, media and community relations director for Publix, said in the release. “We are proud to partner with Produce for Kids on an effort that helps families make better choices to meet their lifestyle needs while supporting our communities.”

The Produce for Kids campaign at Publix runs through June 27.

 

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