Tomatoes on the vine dropped from $2.49 to $1.99 a pound
Organic gala apples dropped from $3.29 to $1.99 a pound
Organic fuji apples dropped from $3.29 to $1.99 a pound
Organic bananas dropped from 79 cents a pound to 69 cents a pound
Organic avocados dropped from $2.69 each to $1.99 each
Whole Trade conventional bananas dropped from 59 cents to 49 cents a pound
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Tomatoes on the vine are $1.99 a pound, Whole Trade bananas are 49 cents a pound and organic apples are $1.99 a pound. Those are just some of the changes apparent in Day 1 of Whole Foods in a post-Amazon world. 

The Austin, Texas-based retailer posted signage and new prices Aug. 28, the day its $13 billion acquisition by Seattle-based Amazon was final. 

Among the produce cuts, the price of organic fuji apples showed the largest percentage decrease in price, according to this Bloomberg article, from $3.49 to $1.99 a pound, a 43% drop at a Manhattan, New York, Whole Foods store.

Signage in an Austin, Texas, Whole Foods store touted the new relationship between Amazon and Whole Foods, along with previous prices for comparison.

Price changes shown include:

  • Organic avocados dropped from $2.69 each to $1.99 each;
  • Conventional avocados dropped from $1.67 each to $.149 each;
  • Organic bananas dropped from 79 cents a pound to 69 cents a pound;
  • Whole Trade conventional bananas dropped from 59 cents to 49 cents a pound;
  • Tomatoes on the vine dropped from $2.49 to $1.99 a pound;
  • Organic gala apples dropped from $3.29 to $1.99 a pound; and
  • Organic fuji apples dropped from $3.29 to $1.99 a pound.

The orange-colored signs left a hint that this is just the start of price changes at Whole Foods, ending with “More to come…”

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