Giant Food Stores released this video to introduce its new format.


Carlisle, Pa.-based Giant Food Stores has announced plans to soon open a new concept called Giant Heirloom Market.

The store is the product of more than a year of market research, format exploration and “neighborhood group listening sessions,” according to a news release.

Located in downtown Philadelphia, the first Giant Heirloom Market will be about 9,500 square feet and will feature a produce chef to prepare fruits and vegetables on demand.

The assortment will include fresh, seasonal and local products, and sampling and demonstrations will “foster exploration and encourage creativity in the kitchen,” per the release.

“Our new Giant Heirloom Market is as unique and special as the neighborhood it serves, the direct result of our close collaboration with the local community it will soon be serving,” president Nicholas Bertram said in the release. “From featuring products made locally to being staffed by people who call the neighborhood home, Giant Heirloom Market is a true reflection of the surrounding community, and we can’t wait to see our shared vision come to life in just a few short months.”

In its process of developing the format, Giant considered examples around the world, even traveling to Amsterdam because the city is known to have innovative small grocery stores.

If shoppers cannot find something they need in at the Giant Heirloom Market, they can use in-store iPads to order online from Peapod for pickup or delivery.

The new location is one of several stores planned for Philadelphia, according to the release.

Giant is celebrating its 95th anniversary and, along with announcing the new format for Philadelphia, presented a $1 million donation to hunger relief organization Philabundance.

Here's where construction is underway on the Giant Heirloom Market.

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