Houston-based MountainKing Potatoes is bringing back a summertime promotion focused on grilling.
The company’s summertime promotion “Get Grilling” is available now through Labor day, according to a news release.
It features the company’s Steak House Roasters, Steak House Golds, Steak House Bakers, Russets, Reds and B-Reds merchandised in half bins, secondary location bins and display-ready cases.
“The backyard cookout has become a complete cooking experience where the entire meal is grilled,” John Pope, MountainKing’s vice president of sales and marketing, said in the release.
“This promotion is ideal for encouraging trial of our fresh potato varieties which shoppers may not have considered for the grill.”
MountainKing is looking to capitalize on the roughly 40% of grill owners who researched new grilling techniques or recipes in the past year, according to the release. The summer promotion is supported with a high-graphic signage, display sleeve header card with a recipe pad and grilling directions on a Kwik Lok or generic label.
Retailers also can submit photos of their “Get Grilling” merchandising display for a chance to win an outdoor grill. Entries must be submitted to firstname.lastname@example.org August 31.