Kroger and waste management company TerraCycle are testing new reusable packaging system Loop.
Shoppers in New York, New Jersey, Pennsylvania, Maryland and Washington D.C. can apply to participate in the pilot, according to a news release. Products available on the platform will be delivered in reusable glass or metal containers and later picked up to be cleaned, refilled and used again.
“Loop was designed from the ground up to reinvent the way we consume by leveraging the sustainable, circular milkman model of yesterday with the convenience of e-commerce,” Tom Szaky, founder and CEO of Loop and TerraCycle, said in the release. “TerraCycle came together with dozens of major consumer product companies from P&G to Nestle to Unilever, the World Economic Forum, logistics and transportation company UPS and leading retailers Kroger and Walgreens to create a simple and convenient way to enjoy a wide range of products, customized in brand-specific durable and reusable packaging.”
The pilot is another piece of Kroger’s overarching sustainability strategy.
“Our commitment to innovative solutions on our path to Zero Hunger Zero Waste aligns perfectly with Loop’s mission to create a convenient circular packaging platform for consumers,” Jessica Adelman, Kroger’s group vice president of corporate affairs, said in the release. “Customers are increasingly seeking out sustainable products and services that fit their lifestyle. As the exclusive grocery retail partner for Loop in the U.S., Kroger is taking another big step toward a world with zero waste.”