Shoppers can now have their groceries delivered by Instacart for $3.99 per order instead of $5.99.
The company also cut the price of its Express membership — unlimited use of Instacart for orders $35 and more — from $149 a year to $99 a year.
Instacart’s presence has expanded rapidly in the last year, with its service now available for more than 70% of U.S. households.
The company is valued at more than $7 billion and, after reporting it raised $600 million in a financing round it announced in October, the company received another $270 million in funding in November, according to Reuters.
The price cuts by Instacart also come as Amazon expands delivery of Whole Foods groceries.
Online grocery sales are projected to grow significantly in the coming years, with Nielsen projecting that 70% of consumers will do at least some grocery shopping online by 2024.