Starting Feb. 12, shoppers in and around Lancaster, Pa., can order online from Giant Food Stores and then pick up their groceries at a new e-commerce hub.
Online grocery orders will also be delivered from the facility, which is 38,000 square feet, according to a news release. Shoppers can also walk up and place orders on tablets.
With the opening of the e-commerce hub, the retailer is changing the branding of its online grocery services from “Peapod by Giant” to “Giant Direct, Powered by Peapod.”
The new facility is part of a $22 million investment in Lancaster County.
“Our Giant Direct, Powered by Peapod location will deliver fresh, quality foods direct to your car, direct to your home, or direct to your business,” Nicholas Bertram, president of Giant Food Stores, said in the release. “We’re thrilled to bring real innovation to Lancaster-area residents, but just as importantly, customers can expect the Giant Direct, Powered by Peapod experience to be personalized, inspiring and delivered with a smile.
“Customer choice is at the heart of all we do,” Bertram said. “Giant Direct, Powered by Peapod will allow more loyal Giant customers, starting with our neighbors in Lancaster County, to shop how they want, when they want and where they want, whether in-store, online or at a convenient pickup location.”