Greg Corrigan, Caitlin Tierney, Drew Sullivan and Mimmo Franzone will discuss at the Crosset Co. 2019 Produce & Floral Conference the role that local, organic and clean foods play in their respective differentiation strategies.

Corrigan is the senior director of produce and floral for Raley’s, Tierney is the senior director of produce for 99 Cents Only Stores, Sullivan is the senior category manager for produce for Sprouts Farmers Market, and Franzone is the director of produce and floral for Longo Bros. Fruit Markets.

“We are thrilled to bring together such a distinguished group of produce industry professionals for our 2019 Produce & Floral Conference,” Greg Kurkjian, Crosset vice president and general manager, said in a news release. “Each of the retailers represented on this panel have successfully crafted a unique positioning in their marketplace, delivered in large part through their fresh produce offerings. We look forward to a lively discussion that will both challenge and inspire our conference attendees in their Dare to be Different journey.”

Steve Lutz, an industry veteran who recently started his own marketing and communications company, will moderate the discussion.


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