Walter Robb, former co-CEO of Whole Foods Market, plans to invest in Austin, Texas-based Cece’s Veggie Co.

Mason Arnold founded the company in 2015. Cece’s produces organic vegetable noodles, organic riced vegetables and organic vegetable-based meal kits.

“In my new chapter I am drawn to help and learn from young entrepreneurs like Mason Arnold who are doing innovative things,” Robb said in a news release. “As a category-creator, Cece’s is building a brand in the produce department for customers looking for premium, veggie-centered meal options.”

The company has products in Whole Foods Market, Sprouts Farmers Market, Target, Kroger, Albertsons, H-E-B and other retailers.

“Walter Robb has always been a business hero of mine, and the opportunity to have him as an investor and mentor for Cece’s is an amazing milestone for a company as young as ours,” Arnold said in the release.


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