Texan retailer Fiesta Mart LLC hired a new CEO to re-energize the chain.

Sid Keswani joins the company in early August with a retail background including time spent at Target Corp., Susser Holdings, which owns numerous retail stores, and most recently Aspen Heights, a real estate development firm in Austin, Texas.

Keswani succeeds Mike Byars in the CEO role.

Ken Brotman, managing partner at ACON Investments, owner of Houston-based Fiesta Mart, thanked Byars for “shepherding (the) brand through a time of great change while planting the seeds for growth.” 

In a news release, Keswani says, “I am eager to work with the entire Fiesta team to create an even more dynamic shopping experience that provides the highest quality service and international product lines that Fiesta is known for.”

Fiesta Mart is a specialty grocer with 68 stores in Houston, Austin and Dallas-Fort Worth markets.


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