Chiquita bananas will add pink ribbons to their blue brand stickers for National Breast Cancer Awareness Month.

From Sept. 30 to Oct. 28, more than 200 million bananas will go pink, according to the news release. The campaign, now in its second year, is a collaboration with the American Cancer Society. Chiquita made a $150,000 donation to the organization in addition to deploying the pink ribbons.

“We are excited to continue our ongoing partnership with Chiquita,” Brant Woodward, executive vice president for the southeast region of the American Cancer Society, said in the release. “A woman living in the United States has a 1-in-8 lifetime risk of being diagnosed with breast cancer, and partners like Chiquita play a huge role in helping to fund crucial research and providing healthy living programs which ultimately save lives.”

The ribbons are designed to remind shoppers to get recommended screenings, eat healthy, donate to cancer research and sign up for events.

“Chiquita aspires to be a good neighbor and is committed to making a difference with consumers and the communities we serve,” Jamie Postell, director of sales for North America, said in the release. “We want to leverage our global recognition and the reach of our blue sticker to increase cancer awareness. We hope the pink stickers on our bananas will be a reminder that Chiquita continues to support well-being and an active lifestyle for disease prevention.”

 

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