Salinas, Calif.-based The Nunes Company is partnering again with celebrity Brooke Shields, who the company first started working with nearly 30 years ago.
The conventional and organic vegetable grower-shipper plans a new marketing campaign starting in July through next June.
It plans a series of billboards in specific geographic areas in the Northeast, Southeast, Southwest and Great Lakes regions, as well as a trade advertising campaign.
“Our partnership with Brooke Shields not only provides our company with great publicity, it is also an effective differentiator by adding value to our amazing retail partners across the U.S.,” said Tom Nunes, Jr., president of the Nunes Company, in a news release.
Nunes and its Foxy brand first started working with Shields in 1989 for a two-year television and billboard campaign. It worked with her again in 2006.
The company considers Shields, 53, an icon of wellness, fitness and healthy lifestyles.
“Ms. Shields, being an active, working mom, is an ideal role model and brand ambassador for the Foxy brand,” said Mark Crossgrove, senior vice president of sales and marketing.
Shields’ recent work in the health, fitness and beauty fields can be seen in several media brands including TV shows like The Today Show, and print magazines like Vogue and Social Life Magazine.