Avocados From Peru, ShopRite and the New York Jets have joined forces on a promotional campaign centered around the start of the NFL season.
Giveaways tied into the campaign will include cookbooks, avocados and two tickets to the Jets’ home opener Sept. 8, according to a news release.
During that game, the companies plan to surpass the world record for largest bowl of guacamole. ShopRite will deliver the fruit for the event in a specially designed trailer.
Free avocado toppings will be available at MetLife Stadium concessions, and Avocados From Peru mascot Cuzco will hand out prizes.
“We know that each year our shoppers and associates look forward to the start of the season and can’t wait to start tailgating with their favorite foods and dips, especially guacamole,” Natalie Menza-Crowe, director of health and wellness for ShopRite, said in the release. “We’re thrilled to participate in this event, which kicks off the season in a big way with one of the healthiest snacks around – guacamole.”