Amazon has cut Whole Foods prices again, this time with a focus on fresh produce.
Some of the new lower prices for all shoppers will include large yellow mangoes at $1 each, medley cherry tomatoes at $3.49/12 ounces, and organic bunched rainbow chard for $1.99 each.
Prices have also been reduced for a number of non-produce items, hundreds of products across the store in total. On average, prices are being lowered 20%, according to a news release.
“Whole Foods Market continues to maintain the high quality standards that we’ve championed for nearly 40 years and, with Amazon, we will lower more prices in the future, building on the positive momentum from previous price investments,” John Mackey, Whole Foods Market co-founder and CEO, said in a news release. “The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition. We will continue to focus on both lowering prices and bringing customers the quality they trust and the innovative assortment they expect from our brand.”
The companies also announced additional deals for Prime members.
Examples of April deals, which will rotate on a weekly basis, include:
- Organic asparagus at $2.99/lb
- Organic strawberries at $2.99/lb
- Sumo Citrus at $2.49/lb
The changes mark the third round of price cuts for Whole Foods since Amazon took over, and the companies say this is their biggest investment to date in lowering prices.