There’s been a lot of speculation about the next acquisition for Albertsons. Would it be Sprouts Farmers Market? Another mid-size chain?
The Boise, Idaho-based company went in a different direction, announcing the acquisition of New York-based Plated, a meal kit delivery service.
“This move advances a shared strategy to reinvent the way consumers discover, purchase and experience food,” according to a news release.
Albertsons plans to operate Plated as a wholly-owned subsidiary, with the transaction expected to close later this month.
The companies say the deal sets the stage for Plated to become “the first omnichannel meal kit offering with national scale.”
“Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons Cos. meeting our customers wherever and however they like to shop,” said Bob Miller, chairman and CEO of Albertsons Cos., in a news release. “We are excited to offer our customers more online options and fresh, quality ingredients along with distinctive recipes at their doorstep or through traditional shopping trips.”
Albertsons plans to offer Plated meal kits at “many” store locations, across its digital channels and through a “variety of distribution options,” according to the release.