Bentonville, Ark.-based Walmart Inc. is the latest major retailer to start offering meal kits in collaboration with existing brands.
Over the weekend, Sunnyvale, Calif.-based Takeout Kit and Chicago-based Home Chef appeared on the company’s website, according to news reports.
The move follows acquisitions and collaborations like Boise-based Albertsons’ purchase of Plated, Amazon’s partnership with Marley Spoon and regional retailers Tops Friendly Markets and Gelson’s offering Chef’d meal kits.
Kroger, H-E-B, Amazon, Supervalu and a host of other retailers have also started offering own-branded meal kits online and in-store, as well.
I grabbed a screen cap of a listing of one of the Takeout Kits on Walmart’s site and noticed something interesting – Walmart is selling the kit for $4.99 cheaper than Amazon in my market, according to the Amazon tracker extension I have installed on Google Chrome.
The extension shows me when Amazon offers a product I’m looking at from another site. Handy tool.
Who do you think will be the next big retailer to announce meal kits?
Or will it be a retailer buying Blue Apron?