Have you seen this?  Consumers can get their hands dirty at Winston-Salem, N.C.-based Lowes Foods stores. The retailer promoted its “Clip Your Own Herbs” as part of a New Year fresh start promotion on its social media accounts.

The video post says “It’s all about fresh starts this month. And it doesn’t get fresher than herbs you can hand pick straight from the dirt! Help yourself to our “Clip Your Own Herbs” next time you’re out shopping.”

The in-store features were launched as part of the retailer’s rebranding initiative, unveiled in 2015.  

Nothing says fresh like picking it yourself, right in the store.

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