Here's a curated rundown of apple promotions this season. I'll keep updating as new items hit the wires. Know something happening? Email me at PamelaR@produceretailer.com.
Envy apples joined an elite club this week when they arrived at the International Space Station as part of a resupply mission.
L&M Cos. and Washington Family Farms are enjoying a positive consumer response to their proprietary apple Crimson Delight.
Domex Superfresh Growers had a fun science experiment: they sent an Autumn Glory apple to space, and retrieved it.
Envy grower and Turners & Growers Washington state program manager Rick Derry joined the sample and promotions crew for a few of the stops, which focused on increasing awareness of Envy.
Oneonta Starr Ranch Growers’ Juici apple is enjoying brisk holiday demand in more than 3,000 stores, and the company expects to add another 740 retail carriers in January.
The Produce Moms marketing organization will feature Crunch Pak’s apple rings and its kid-friendly packaging through its digital platforms, according to a news release.
Growers have larger volumes of Kiku this season and anticipate continued positive response from consumers.
After promos such as a blogger orchard tour and apple pie workshop, more than a million people have engaged with Autumn Glory social media content a month into the season.
“Ich möchte ein Apfel kaufen, bitte.” (I'd like to buy an apple)
The Packer's Amelia Friedline shares her experiences in unfamiliar flavors and new apples while abroad.
Nielsen scan data show that SweeTango volume sales are up 9.3% and dollar sales are up 13.3% from 2016, according to a news release from marketing firm Fiction Tribe. The average retail price for the apple in September was $2.42 per pound.
The company expects to process more than 500 tons of the fruit this season, said marketing manager Garrison Rajkovich. Opals are grown by Broetje Orchards in Washington and marketed by Yakima-based FirstFruits Marketing of Washington.
To bring warmth and sales to the produce department during the holidays, Stemilt Growers LLC suggests retailers promote the company’s Piñata apples.
Wenatchee, Wash.-based CMI plans on an 120% increase in overall Kanzi volume, including a 400% increase in organic Kanzis, according to a news release.
FireLake Foods, Shawnee, Okla., worked with Wenatchee, Wash.-based Chelan Fresh and Affiliated Foods, Amarillo, Texas, for the promotion, which ran in mid-November, said Don Clay, store manager.