We can't have nice things
11/03/2011 12:48:00 PM
“We can’t have nice things because you don’t take care of them.”
Did you ever hear that from your parents? As a relatively new parent (Ike’s 3 now) I find myself thinking that sometimes and I think I’ve even said it while cleaning up some kind of ruined/broken thing that I previously valued.
This brings me to something I saw this weekend. I stopped by the Walmart near my house in North Austin. I was picking up some last minute Halloween supplies and, of course, I had to drop in the produce department to just to see how things look.
And there I saw something I never thought I’d see at Walmart: A bin of SweeTango apples.
Most people who know me know I’m a bit of an apple snob and I happen to LOVE SweeTangos, which are like Honeycrisp kicked up a notch.
They’re also pricey, on sale for a $2.47 a pound in this display. I usually pay $2.99 a pound.
And they’re delicate.
First, I thought, “Score! I don’t have to trek down to Central Market to get my fix.” Then I looked at the apples in the bin.
Almost every piece of fruit was bruised, pitted, split and one even had a bite taken out of it.
I left the display untouched and went home. I griped about it on Facebook and it got me thinking that maybe it was the weekend wipeout. Maybe the display had a busy Saturday and Sunday. I’ve seen even Whole Foods look rough after a busy day.
So, I went back on Tuesday afternoon for another look.
They looked just as bad as my previous visit.
Is this a rip on SweeTango apples? Absolutely not.
I’m not sure SweeTangos are a good fit for Walmart shoppers – or Walmart’s “dump and go” merchandising strategy.
What were they thinking having a display of delicate, expensive fruit most people haven’t tried sandwiched between a bin of gala and a bin of red delicious – both of which looked great and were on sale for $1.27 a pound? Their shrink on this is going be outrageous.
Couple that with the f.o.b. price of SweeTangos running roughly double gala and it’s a recipe for disaster.
Everyday Jane Walmart shopper probably doesn’t have a strong opinion on apple varieties and probably doesn’t care what kind of apples her kids eat.
She’s looking for a good deal and she’s going to walk right by this bin and think “Those must not be very good apples.”
A clerk’s going to come through this department and start cleaning up the display of fancy, expensive—neglected—apples and think “Wow, these didn’t sell at all.”