Did you ever see a display that made you go WOW? I visited HEB’s Central Market in Houston recently and their people are really putting on a show.

First, they had a pear display the likes I’ve never seen. Huge, hand-made signage with each type of pear featured hung above the display, while overflowing boxes of pears enticed consumers to try new varieties.

From the other side the signage featured gorgeous photos of each type of pear.

And on the way out (well, on the way in if you come in the produce door) they’d built a HUGE Jazz apple display in addition to the Jazz already in the mainline apples.

It was so cool I had to Instagram it to my produce nerd friends.

Kudos to mastermind behind these displays.