Produce Retailer Blog
Managing the message
02/15/2012 7:39:13 PM
When was the last time you Googled your operation? I’ve seen a lot of social media or mobile marketing seminars lately. There is a lot of information out there about how to reach customers, what types of messages you should be doing and how to build your brand. Read more.
Give them a reason to stay
02/10/2012 3:35:20 PM
Wow. That’s what I typed when I checked in to the Fresh by Brookshire’s store on Facebook. I had high expectations and this store did not disappoint. Read more.
Jackfruit? Sure, I’ll try it.
01/18/2012 3:30:00 PM
I’m working in the Kansas City office this week in The Packer’s newsroom. It’s cold and dreary and we like to try to keep things interesting so we decided to take up a collection and buy a jackfruit from a local international grocery. The Packer’s managing editor Fred Wilkinson and video coordinator King-Pui Leong went out in search of a ripe fruit and came back with a 17-pound, $34 specimen. Read more.
Make sure marketing matches reality
01/13/2012 11:06:49 AM
I can’t tell you how many times I’ve heard guys in the produce industry refer to consumers as “The Housewife.” Read more.
Extreme Value
01/03/2012 2:35:31 PM
When I think of coupons, I think of getting a good deal on napkins. Or household cleaners. Or maybe crackers. This doesn’t mean we can’t capture that bargain-hungry consumer in the produce department. Read more.
Are you ready for the "Holiday Hangover"?
12/01/2011 2:57:14 PM
Are we ready for what comes after turkey and stuffing and ham and mashed potatoes and pie, pie and more pie? I liken that overly-stuffed feeling we all have at the end of December to a “Holiday Hangover.” Read more.
Guest post: Potato shoppers look for inspiration
11/22/2011 10:30:38 AM
A new study released by the United States Potato Board (USPB) found fresh potatoes are more of a planned purchase than ever. But at the same time, this research paints the picture of a potato shopper as someone who is more prone to getting meal ideas and inspirations while shopping – and this is precisely the point where the retailer’s potato table often disappoints. Read more.
What's that noise?
11/11/2011 4:37:29 PM
Oh, yeah, it’s my teeth grinding together. I just caught an episode of ABC’s new show Once Upon a Time. This episode, the second of the series, features the evil queen/town mayor/antagonist holding a basket of apples for the protagonist. Read more.
Kroger Co. appoints VP of produce and floral
11/08/2011 10:51:36 AM
The Cincinnati-based Kroger Co. promoted Joe Miskimins to vice president of produce and floral, effective Nov. 2. Read more.
We can't have nice things
11/03/2011 1:00:25 PM
“We can’t have nice things because you don’t take care of them.” Did you ever hear that from your parents? As a relatively new parent (Ike’s 3 now) I find myself thinking that sometimes and I think I’ve even said it while cleaning up some kind of ruined/broken thing that I previously valued. Read more.
Produce is no cocktail party
11/01/2011 12:22:09 PM
And by that I mean we shouldn't be mingling. What’s your official policy on organic merchandising? The story from our 10-Minute Merchandiser this month — about the consumer who questioned her store about commingling — is true Read more.
Like the 10 Minute Merchandiser? You'll love this
10/13/2011 4:33:59 PM
Got a secret to make your produce department really stand out? Wish you knew that trick five months ago? You’re in luck. Our 10-Minute Merchandiser Armand Lobato shares his 20-plus years of experience in monthly columns for Produce Retailer Magazine. Read more.
