Coral Gables, Fla.-based Del Monte Fresh Produce NA is unleashing a gold rush on your departments with a new “Go for the Gold” pineapple promotion.

Build your best pirate-themed display highlighting Del Monte Gold pineapple and win treasure of your own. The store with the best display receives a load of Del Monte Gold Extra Sweet pineapple and an ounce of 24-carat gold (or a donation of equivalent monetary value to a charity of your choice).

Send photos of participating displays to

The promotion runs Oct. 28 through Nov. 29.

For more information: