Kroger's taking aim at Blue Apron and Hello Fresh with its new Prep + Pared meal kits ... without the subscription hassle.
The Cincinnati-based grocery chain, is now offering prepared meal kits in Greater Cincinnati stores.
The Prep+Pared meals are fresh-made, chef-inspired, restaurant quality, easily prepared at home and affordable, according to a news release.
“Kroger continuously looks for ways to make our customers lives easier and they have told us they want fresh, convenient and affordable meal solutions," Vanessa Egle, senior director of culinary strategy and development said in the news release.
All of the kit ingredients are fresh and cooking time is in about 20 minutes or less. Each Prep+Pared kit feeds two adults and ranges in price from $14-$18 with no subscription needed.
The kits are currently available in four stores in Cincinnati: Hyde Park, Oakley, Harpers Point and Sharonville. The kits will be available in more stores coming soon.
There are five different seasonal recipes:
Japanese-Inspired beef bowl;
Moroccan-Inspired spring vegetables;
Creamy chicken and bacon alfredo; and
Chicken enchiladas rojas.
More recipes will be introduced with a focus on seasonal varieties, according to the release.