“I put the trip together to California with the intention of getting our produce managers into the fields, and to appreciate:
- What it takes to get fresh produce from seed to our stores;
- To understand why we partner with the growers we have, and see where they grow and the passion they have for supplying our stores with safe, high quality produce;
- And for them to return to their stores with renewed passion and energy and pass on what they learned to their teams
The groups toured Ocean Mist, Earthbound Farms, Driscoll’s, Dole, Fresh Express, Kings River Packing, Moonlight Companies and D.J. Forry."
Another benefit, Williams said, is attendees got to see how much care and planning is involved in growing, harvesting, packing, processing and shipping fresh produce.
“They start to understand the responsibility they have at store level not to break the cold chain, to do our part to handle properly and to merchandise creatively to grow sales and have pride in what we sell,” he said.