“Executing our long-term strategy means intensifying our efforts to lower costs. We intend to continue winning with our people, our products and the shopping experience, and we will not lose on price.”
- Adding more than 420 ClickList and Harris Teeter ExpresLane locations in 2016;
- Total online ordering locations now number 640;
- Testing both Uber and Shipt delivery, with expansions planned for 2017;
- Expanding digitization of stores, including temperature monitoring.
“Our culinary team has developed delicious meal kits that are available in pilot stores today, and we have plans to quickly make them available at scale over the course of the next year. Meal kits are one of the many offerings designed to meet our customers’ changing definition of convenience.”Organic and natural, which ten years ago was not a central focus for Kroger, has become “integral” to the company’s success, he said.
“Five years ago we made a concerted effort to make natural and organic the “plus a little” part of our product strategy (we want our most loyal customers to say “At Kroger, I get the products I want, plus a little”). Today, natural and organic foods are integral to our success – indeed, they are the products our customers have come to expect – and reached $16 billion in annual sales in 2016.”Go HERE to read the letter in full.