TOP STORIES

Fruit, vegetable prices on the rise with drought

Avocados and lettuce may see the biggest produce price increases this year because of drought conditions in California, one economist believes. ... Read More

TOP STORIES

From the show floor: CPMA 2014 expo booths No. 3

VANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick took these photos and collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4. ... Read More

TOP STORIES

From the show floor: CPMA 2014 expo booths No. 2

VANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4. ... Read More

TOP STORIES

From the show floor: CPMA 2014 expo booths No. 1

VANCOUVER, British Columbia — The Packer’s news editor Chris Koger and staff writer Mike Hornick took these photos and collected these news items at the Canadian Produce Marketing Association convention and trade show April 2-4. ... Read More

TOP STORIES

Frieda’s launches ‘scary fruit’ campaign

Frieda’s Inc. wants “to change the way America eats fruits & vegetables” with a scary new campaign. ... Read More

TOP STORIES

Chilean Honeycrisps to ship in late April

Honeybear Marketing should begin shipping Chilean Honeycrisp apples the last week of April. ... Read More

10-MINUTE MERCHANDISER

Test checkers' produce I.D.
“Oh my! Is this bok choy?” the cashier asked, examining the vegetable closely.

“I believe it is baby bok choy,” I answered.

She spun the little price look-up wheel on the checkstand. “Well, all I’ve got here is bok choy. That’s okay, isn’t it?” She rang it up without waiting a reply.
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Start prepping for Easter’s onslaught
Easter sales rank just behind July Fourth and Christmas. Fresh produce adorns every part of the big meal. It’s important to prepare a produce merchandising scheme now to maximize sales and profit margins. Here are a few notes from the holiday file.
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View more videos
Looking out for No. 1 -- bananas, that is
How does the average produce department manager regard the top-selling produce item? He takes it for granted. Often under-regarded, nothing else in the produce aisle requires anywhere near the same amount of preparation and care as bananas. On the same token, no other item consistently sells so well either. According the The Packer’s 2013 Merchandising Guide, bananas lead all produce categories, providing nearly 6% of a produce department’s sales.
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BLOGS

Get your Gator Eggs
This is a review of packaging more than it is a process or product, but I have to tell you as a new mom (again), I love the idea of Gator Eggs. They’re baby food sized! Read More

More blogs >

CURRENT ISSUE

Produce Retailer, April 2014

  •   Choose Cherries

  •   Hispanic Success

  •   Last Look

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