NY apple association encourages healthy holiday snacks

To counteract St. Nick’s cookie consumption, the New York Apple Association has launched its annual “Apples for Santa” campaign. The campaign apples for a healthy alternative throughout the holidays. ... Read More


UPDATED: Wolter leaves Rainier Fruit Co.

(UPDATED COVERAGE, Dec. 15, 12:05 p.m.) Suzanne Wolter, most recently marketing director for Rainier Fruit Co., has left the Yakima, Wash., company and has begun a quest for new challenges. ... Read More


Kroger chairman David Dillon to retire at years’ end

David Dillon, who led The Kroger Co. leadership team to develop its Customer 1st Strategy, plans to retire as chairman of the board Dec. 31 after 38 years of service. ... Read More


Sysco-U.S. Foods merger hits snag

Houston-based Sysco Corp. and Rosemont, Ill.-based U.S. Foods Inc. announced their merger a year ago, but a recent news report suggests Sysco may have to sell off more than anticipated to achieve government approval. ... Read More


FPFC auction nets $120,000

CERRITOS, Calif. — For the third time in four years, entertainer Frankie Avalon helped the Anaheim, Calif.-based Fresh Produce & Floral Council raise money for a local charity during its annual holiday luncheon and charity auction Dec. 10. ... Read More


Summer, soccer and salsa highlight 2015 mango promotions

For 2015, the mango industry plans to focus its promotional muscle on educating consumers on how to select, cut and use mangoes through a summer, snacks and salsa-themed campaign. ... Read More


Nine tips for suggestive marketing
A good waitress knows a thing or two about suggestive marketing. As diners settle into their seats, she might say something like, “Make sure you save room for our famous dessert special. Tonight it’s warm peach cobbler and homemade vanilla ice cream.” From that moment on, the diners will be navigating through the appetizers, the entrees and perhaps the wine list. But you can bet the seeds of dessert have been planted in their minds, even as they unfold their napkins.
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Stop the profit drain - misting essentials
Most produce items are 90% water — or more. How many times have you heard this percentage cited? By extension, many a produce manager instructs his or her crew to keep the produce nice and fresh. Mostly, this is carried out with careful inventory management, close ordering and closer rotation.
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The Produce Sidewalk Sale
Customers love a little drama, a little flair and atmosphere when they shop. It’s why shoppers devote an entire day at Pike’s Place Public Market in Seattle, or why parents take their children to Stew Leonard’s in Connecticut or New York. These markets add interest and excitement to the shopping experience.
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Thanks, Mom!
When I told my friends I was going to visit “The Produce Mom,” I got a few funny looks, because to them, I’m the produce mom. They have no idea. Read More

More blogs >


Produce Retailer, December 11, 2014

  •   The Produce Mom helps consumers navigate healthy choices

  •   Keep tomatoes No. 1

  •   Pep up your department

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