Sunkist shows off new packaging

ANAHEIM, Calif. — Sunkist Growers, Valencia, displayed several new packaging options for this year’s citrus season at the Produce Marketing Association’s Fresh Summit. ... Read More


Envy turns the category green with new campaign

ANAHEIM, Calif. — Envy apples are not even a little humble about their new consumer marketing campaign launched at the Produce Marketing Association Fresh Summit. ... Read More


NuVal inventor named Viva Fresh keynote speaker

David Katz, founding director of the Prevention Research Center at Yale University is the keynote speaker for the Viva Fresh Conference and Expo slated for March 26-28 in Austin, Texas. ... Read More


Southern Corporate Packers increases acreage, adds products

IMMOKALEE, Fla. — Southern Corporate Packers Inc., is increasing acreage, growing some new items and expanding production of a commodity that isn’t widely grown in the fall. ... Read More


Potandon serves up new varieties

ANAHEIM, Calif. — Idaho Falls, Idaho-based Potandon Produce is doing something it never has before with its brand — marketed potatoes. Ralph Schwartz, vice president of marketing, said the company plans to launch organic potatoes under the ... Read More


Freshfields Farm doubles up on Taylor's Gold honor

Orlando-based Freshfields Farm more than doubled the number of Taylor’s Gold pears sold per store to clinch a second Pear Retailer of the Year honor from The Oppenheimer Group and ENZA Taylor’s Gold Pears. ... Read More


Stop the profit drain - misting essentials
Most produce items are 90% water — or more. How many times have you heard this percentage cited? By extension, many a produce manager instructs his or her crew to keep the produce nice and fresh. Mostly, this is carried out with careful inventory management, close ordering and closer rotation.
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The Produce Sidewalk Sale
Customers love a little drama, a little flair and atmosphere when they shop. It’s why shoppers devote an entire day at Pike’s Place Public Market in Seattle, or why parents take their children to Stew Leonard’s in Connecticut or New York. These markets add interest and excitement to the shopping experience.
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Rusty Blade finds good stuff in the Produce Market Guide
I jolted awake from a brief siesta to find Russ T. Blade sitting cross-legged on my desk, thumbing through the new 2014 copy of The Packer’s annual Produce Market Guide.
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Garden Snax put to the test
You’ve seen me use my kids, my husband and even my niece as guinea pigs for Pamela’s Kitchen. Well, now it’s time for my pets. Shenandoah Growers has a new line of living Pet Snax designed to merchandise in the produce department, so they sent along some samples for my other kids. Read More

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Produce Retailer, October 2014

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