Melissa’s launches new products

ANAHEIM, Calif. — Los Angeles-based World Variety Produce Inc., which markets under the Melissa’s brand, took advantage of its annual Produce Trends and New Products presentation at the Produce Marketing Association’s Fresh Summit to unveil its ... Read More


CA Grown builds on tourism partnership

ANAHEIM, Calif. — The Buy California program has been around for nearly 20 years in one form or another to promote crops grown in the state. ... Read More


Wholesum, Wish Farms win sensory contest

ANAHEIM, Calif. — The children and buyers have spoken through their votes at the Produce Marketing Association’s Sensory Experience Contest. ... Read More


Nature Fresh Farms adds marketing member

Nature Fresh Farms, one of North America’s largest greenhouse produce growers, recently hired Chris Veillon to lead their brand marketing efforts. Veillon comes to Nature Fresh with more than 17 years of senior marketing communications ... Read More


Marketers flash Eat Brighter! momentum

With Wal-Mart recently agreeing to accept Sesame Street-branded fruits and vegetables from its produce suppliers, more than 40 retailers representing more than 25,000 stores across the U.S. and Canada now are supporting the Eat Brighter! ... Read More


Mighties brand kiwis join Sun Pacific's Cuties

ANAHEIM, Calif. -- Cuties, the branded mandarins from Pasadena, Calif.-based Sun Pacific, have new friends in the produce department – Mighties brand kiwifruit. ... Read More


Stop the profit drain - misting essentials
Most produce items are 90% water — or more. How many times have you heard this percentage cited? By extension, many a produce manager instructs his or her crew to keep the produce nice and fresh. Mostly, this is carried out with careful inventory management, close ordering and closer rotation.
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The Produce Sidewalk Sale
Customers love a little drama, a little flair and atmosphere when they shop. It’s why shoppers devote an entire day at Pike’s Place Public Market in Seattle, or why parents take their children to Stew Leonard’s in Connecticut or New York. These markets add interest and excitement to the shopping experience.
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Rusty Blade finds good stuff in the Produce Market Guide
I jolted awake from a brief siesta to find Russ T. Blade sitting cross-legged on my desk, thumbing through the new 2014 copy of The Packer’s annual Produce Market Guide.
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Garden Snax put to the test
You’ve seen me use my kids, my husband and even my niece as guinea pigs for Pamela’s Kitchen. Well, now it’s time for my pets. Shenandoah Growers has a new line of living Pet Snax designed to merchandise in the produce department, so they sent along some samples for my other kids. Read More

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Produce Retailer, October 2014

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