Taylor Farms, Green Giant Fresh partner on promos

Taylor Farms Retail is a partner in a national promotion of Green Giant Fresh cut vegetables that offers consumers instant coupons for $0.55, plus a sweepstakes accessible through quick-response codes. ... Read More


D’Arrigo Bros. upgrades broccoli rabe pack

D’Arrigo Bros. Co. of California is shipping a new retail pack of iceless broccoli rabe, modifying a previous offering to extend shelf life, among other features. ... Read More


Koppert Cress introduces microgreen

Cutchogue, N.Y.-based Koppert Cress USA has introduced red-veined sorrel as a microgreen produced in its Long Island, N.Y., greenhouse. ... Read More


Apple association updates website

The New York Apple Association has launched a newly-updated website with a friendly new look and more pictures and videos. ... Read More


UPDATED: Wawona stone fruit recall spurred by Australian tests

(UPDATED COVERAGE, July 22) As a recall of stone fruit from Wawona Packing Co. expanded to Canada, the California company responded to consumers’ questions, explaining that an Australian importer’s discovery of minute levels of listeria ... Read More


Strong California lettuce market eases

SALINAS, Calif. — A strong market for California lettuce loosened its grip on buyers a bit in mid-July, but there was no mercy in pricing on romaine hearts. ... Read More


Rusty Blade finds good stuff in the Produce Market Guide
I jolted awake from a brief siesta to find Russ T. Blade sitting cross-legged on my desk, thumbing through the new 2014 copy of The Packer’s annual Produce Market Guide.
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Test checkers' produce I.D.
“Oh my! Is this bok choy?” the cashier asked, examining the vegetable closely.

“I believe it is baby bok choy,” I answered.

She spun the little price look-up wheel on the checkstand. “Well, all I’ve got here is bok choy. That’s okay, isn’t it?” She rang it up without waiting a reply.
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Start prepping for Easter’s onslaught
Easter sales rank just behind July Fourth and Christmas. Fresh produce adorns every part of the big meal. It’s important to prepare a produce merchandising scheme now to maximize sales and profit margins. Here are a few notes from the holiday file.
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Who doesn’t love a good throwback?
I picked up this book, The First Book of Supermarkets by Jeanne Bendick, on Amazon for a couple of bucks. It was neat to see the 1954 version of a supermarket, both the similarities and the differences from our supermarkets today. Read More

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Produce Retailer, July 2014

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